When introduced in 1976, as successor of the familiar Rover 3500 P6 model, the new Rover 3500 SD1 caused a sensation! This was not exactly a car expected from a conservative firm, like Rover.
 
The motoring journalists awarded the car the title "Car of The Year 1977" and this feat of course proved good publicity. The first major car exhibition after the Rover 3500 went into production was the bi-annual  motor show in the RAI building in Amsterdam, in February 1977.
 
For the occasion this colour sticker was produced. Its greatest width is 94mm, the greatest heigth 63mm.
 
A lovely item for Rover addicts.